LEGO® House – Home of the Brick opens 28 September
LEGO® House is a unique experience house located at the centre of Billund, Denmark – Home of the Brick. The building will allow LEGO fans of all ages to feel the magic of the LEGO universe and have the ultimate LEGO experience all year round. A number of new LEGO experiences and a sea of LEGO bricks will greet children and adults alike, inviting them to unleash their creativity.
Jesper Vilstrup, General Manager, LEGO House, explains: “LEGO House is a manifestation of the very essence of the LEGO idea. This will be an amazing place where LEGO fans, their families and friends can experience – or re-experience – the playfulness of the LEGO universe. All activities are related to our philosophy that creative play promotes innovation. LEGO House will enable us to offer both adult and young guests the chance of stimulating both creativity and learning.”
LEGO House includes paid attractions as well as experiences open to the public. Guests will not need a ticket to visit LEGO Square, play on the terraces, explore the LEGO Store and treat themselves to extraordinary culinary experiences with a LEGO twist at one of the three restaurants.
The heart of LEGO House is the experience zones, consisting of four coloured areas, a spectacular Masterpiece Gallery where fans exhibit their impressive creations, and a History Collection where you can witness the development of the company and the LEGO brand over time. If guests want to be sure to get access to the experience zones, tickets need to be booked in advance. Ticket sales will open in June.
Designed by BIG
LEGO House is designed by the architectural firm BIG (Bjarke Ingels Group). Jesper Vilstrup says: “The building itself reflects what LEGO play and the LEGO values are all about. The LEGO brick has been incorporated into the architecture in a simple, but ingenious way, and visualises the systematic creativity that lies at the very core of all LEGO play.”
When LEGO House opens its doors, guests will enter a building consisting of 21 white bricks stacked on top of each other, crowned by an oversized 2x4 LEGO brick, the so-called Keystone. The enormous bricks not only create space for indoor activities, but also for a sheltered public space and a number of interconnected outdoor terraces and playgrounds for guests to explore and enjoy.
Jesper Vilstrup continues: “The location of the building is no coincidence. Billund is where the LEGO adventure began. It was always our intention that LEGO House should be open to tourists as well as Billund’s citizens at large. For this very reason, there is free access to the 2,000 m2 city square at the heart of the building, which we hope will become a natural gathering place for our guests.”
Construction of the building started in early 2014, and LEGO House will be officially opened with a grand celebration on 28 September 2017.
Download high-res images from the LEGO Group media library
Download B-roll material from the LEGO Group media library
Link to CV for Jesper Vilstrup, General Manager, LEGO House
For further information, please contact:
Senior Communications & PR Manager, LEGO House.
Mobile: +45 29 44 69 39
LEGO House facts:
- The building will be 12,000 m2. On the ground floor there is a state-of-the-art LEGO brand store, three restaurants, conference facilities, and a 2,000 m2 public square. The first and second floors are part of the paid experience area featuring four unique play zones. The company’s story will be told in the History Collection located in the basement, while the Masterpiece Gallery with fan creations will be located on the top store
- The experience zones are arranged according to colour. Each colour represents a certain aspect of a child’s learning. Red is creative. Blue is cognitive. Green is social. Yellow is emotional. Each zone consists of a number of individual activities and attractions to actively engage guests.
- LEGO House is also for non-paying guests who can enjoy the three outdoor public squares and the 2,000 m2 indoor LEGO Square. The restaurants & brand store will be available to the public and it will be possible to walk to the top of the building to enjoy the view and the play activities on the terraces.
- LEGO House expects approximately 250,000 guests per year and about 2,500 guests on a peak day. Guests are expected to come from all over the world – mainly families, but also school children, LEGO employees and AFOLS (Adult Fans of LEGO).
- There are 21 different boxes balanced on one another. The box on the very top of the building is called the Keystone and has the exact same proportions as a 2x4 LEGO brick.
- The facade is covered with clay tiles to give the illusion that the building is built out of LEGO bricks.
- 1,900 tons of steel have been used in the construction, which is an enormous amount of steel compared to other buildings this size. This huge amount of steel was needed to pull off one of the building’s main design features: 21 different boxes are carried by a steel bridge over the 2,000 m2 LEGO Square to give the space an airy, open feeling without any visible columns.
- When arriving by air, guests will be greeted by eight pillars of light – representing the eight stubs on a 2x4 LEGO brick. Denmark’s second biggest airport is located just ten minutes away from the LEGO House.
- The combination of LEGO® House and LEGOLAND® will make Billund, Denmark the only place in the world where guests can get the ultimate LEGO experience.