LEGO® Square is the first point of contact when you enter LEGO House. In the middle of the room you'll find one of the world’s most iconic LEGO models, Tree of Creativity at over 15 m. tall. The LEGO Square provides access to the rest of the public area: the LEGO Store, three restaurants and LEGO Forum. LEGO Square is also home to the cloakroom and ticket machines, where you can pick up pre-booked tickets and wristbands for the Experience Zones.
In the midst of LEGO House stands one of the world’s most iconic LEGO models, at over 15m tall and packed full of details and surprises even the most avid LEGO enthusiast cannot fail to be impressed by the Tree of Creativity
Originally the team had a few more ideas for alternative models, but in the end it was the tree that won because the idea was so strong. The base and roots of the tree represent the LEGO Group foundation in wooden toys and at the very top LEGO minifigure workers are building new branches using a giant crane. Just like LEGO House itself.
The unique LEGO model is built by hand from 6.316.611 standard LEGO bricks and took 24.350 hours to assemble.
The Tree of Creativity is one of the world's biggest - and most technically complicated LEGO models ever built.
Tree of Creativity is developed across Europe. It is placed in the midst of LEGO House as a metaphor for the growth of the LEGO Group with a heritage based in wooden toys, so from the small seed planted back in 1932 to a strong tall tree full of branches today.
“LEGO® House is a super important project – not only to BIG and myself, but to millions of people all over the world.”
– Bjarke Ingels.
According to Ingels, the idea for LEGO House was to create “a cloud of interlocking LEGO bricks... a literal manifestation of the infinite possibilities of the LEGO brick.” Twenty-one white bricks are stacked on top of each other, crowned by the Keystone. These huge bricks not only form internal spaces for LEGO House activities, but they also create a covered public square and a series of interconnected terraces and playgrounds for guests to investigate and enjoy. This ensures that LEGO House can be enjoyed both by fans who come to experience the LEGO story and by local residents and visitors to the town of Billund.